Brief
NUTA endeavours to bring the joy of music using common terms of music and graphic design, such as colour, transparency, rhythm, and pattern. The word ‘nuta’ is a polish word that can be translated as note, tone, tune, melody or score. The aim here is to create a visual system for music composition accessible to everyone. Understanding that people with no previous music background can struggle with “abstract” aspect of making music I wanted to create visual representations for sounds and a solution that will make process as easy as possible.
The unique aspect of NUTA is that it combines sound with visual language of painting, understandable to everyone. The music is also represented in nonlinear way as a result of constant looping, in contrary to similar software.
Application allows to draw the music, make instant compositions and improvise when recording the project. The recording process is where the improvisation comes to play as a user has to decide when to click which melody, in order to create full composition. Different colours of layers help to distinguish between melodies, however, it still requires musical memory. Thus during this process, user is practising important musical exercise in a new way.
When user finishes, the artwork can be printed to share with his friends. As visual aspect of the app is as important as music, NUTA offers high quality prints, tshirts and tote bags from it’s website, which provides the company with additional income.
Logo
Word “nuta” was chosen due to variety of meanings after the translation: note, tone, tune, melody or score. It incorporates all the ingredients for making a music composition. It is also similar to english world “note” which indicates music connotation. Having brush strokes run through the letters combines the idea of drawing the music and it also relates to musical stave. Logo is based on Arial Rounded font where the shapes are reminiscent of fluidity in sound.