Rebrand of The Woollen Mills, marketing their goods to a younger audience, creating an authentic, high quality brand that encourages independence and self-expression.

To attract the attention of customers to the opening of the new pop-up shop, social media campaign #WearMe was developed as well as four versions of flyers with sticker sections. The stickers can be taken off and drawn on, so people can use them to add a personal touch to any object, e.g. a laptop.